Resources / Guide

Statewide or local coverage?

When a parish or city segment beats the full Louisiana file.

If you serve one metro, such as the Northshore or Acadiana, a custom segment keeps your list focused and usually costs less. Choose statewide when you are mapping the whole market, recruiting across regions, or selling software that is not tied to a location.

Remember that location is the office address. Agents in Covington offices may work across St. Tammany and Tangipahoa.